How to optimize the strength of your existing brand.
In a one-hour consultation I will show what's needed to increase the recognition of your communications ten-fold. My know-how is based on nearly 40 years of hands-on experience providing art direction, creative direction, design, illustration, writing and branding.
andy attiliis


marketing ideas & tactics for your business
Change the profitability of your business
367 Marketing Ideas & Tactics for Your Business


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Web Marketing...Every Place!
Look around your office for offline marketing opportunities for your Web site:

  • Voice Mail/Answering Machine Message: Let all your callers know about your Web Site by including your URL as part of your voice mail/answering machine message.

  • Fax Cover Sheet: Put some of that extra white space to work by including your URL and e-mail address on your standard cover sheet.

  • Invoices: Include your URL! The folks in Accounts Receivable may be interested in surfing your site...or passing the word about it!


Standard Banner and Button Sizes for Web Sites
Want to place banner ads and buttons on your Web site but are unsure about the dimensions? Lots of talk in the advertising industry right now about standardizing banner and button sizes. Here are the latest suggested sizes (in pixels):

468 x 60    Full banner
460 x 55    Full banner
392 x 72    Full banner with vertical navigation bar
234 x 60    Half banner
125 x 125  Square button
120 x 90    Button
120 x 60    Button
88 x 31    Micro button
120 x 240  Vertical banner


uReach.com: Smart Marketing
We all know that time plays a crucial role when marketing our businesses. Ever lose the chance to bid on a job because you were traveling and didn't receive the e-mail or voice mail message in time to respond to the proposal request?

Enter uReach.com, the first free all-in-1 consumer communications service provider that enables you to manage those important communications using the Web and telephone. All your communication tools including voicemail, email, fax, calendar, address book, file sharing, and group information are stored in a central location for easy access from the Web and telephone. It's the only free service that reads e-mail, addresses, appointments, or to do lists over the phone. You can also use e-mail to send faxes and voicemail. Your uReach account also has a free personal 800 number that clients and prospects can use to leave you those important timely messages.


Translate Your Web Site for Free
If you have a Web site, you have the possibility of attracting prospects from all over the world. You can translate your HTML pages or the e-mail messages that you receive with Babel Fish, the free Web-based translation service from AltaVista and Systran Software.

Simply type in your URL, press a button and your HTML content is translated from English to one of five different languages (French, German, Italian, Portuguese or Spanish). When your HTML page appears in the translated version, view the source code, copy it out, paste it into your HTML editor and save it as a separate HTML document.

You can also translate from one of the eleven languages. Paste text into Babel Fish and it will translate the message. This can help you respond to an e-mail request from overseas.

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