Make the Most of What You've Got
Phoenix Aviation of White Marsh, Maryland (410-256-1234) is a FAA flight school that makes the most of what it already has. When they're not training students, taking folks on sightseeing flights or renting their aircraft, the folks at Phoeniz take to the skies to help businesses advertise through its Banner Towing service. Businesses in the Washington/Baltimore area hire Phoenix to fly banners over Redskins, Orioles and other sporting events during the spring, summer and fall.
Are you making the most of what you already have?
Most people buy products due to an "emotional response". Remember that the "baby boomer" folks are now in their early 50s. Have some "boomers" as prospects? Gain their attention by reminding them about the good things of their childhood through your marketing. Here are some examples of how "childhood marketing" can work to attract business:
- An image consultant can market her/her services to the "baby boomer" (50 and over) crowd through a "paper doll" direct mail campaign.
- A graphics artist sends the 64-Crayola crayon pack (with the crayon sharpener!) to ad agency art directors with a note that creativity never grows old.
- A freelance copywriter sends out blank black-and-white marbled composition books (remember grammar school?) to marketing directors at large corporations with a note: the blank page is no problem.
Get Noticed with Custom Ties
When it comes to marketing, are t-shirts passe? Illinois-based Corporate Textiles thinks so, and they have the custom neckwear to prove it. They've been printing custom silk ties for the last 17 years, helping Fortune 500 companies as well as small businesses create unique corporate identities through limited edition neckwear and scarves. Perfect for your next trade show team or as an ice breaker when meeting prospects at network meetings.
Business Yard Sale
Need a creative way to sell surplus merchandise? Follow the lead of Framemasters, a custom framing company in Merrifield, VA. Every September they hold a "Framer's Yard Sale" in the parking lot of their commercial office building so they can sell the surplus framing materials that haven't moved in the past year. They promote the event with postcard mailings to customers and prospects, signage and ads in the local paper. It's so successful that customers begin calling in August to find out when the next yard sale is scheduled. Smart idea.