Business Come in All Shapes and Sizes
A weight-loss counselor we know befriended a consultant who specializes in organizing class reunions. The consultant wanted to lose some weight, so the weight-loss counselor traded her services in return for the class lists the consultant used in her business. The weight-loss counselor created and sent a "15 Ways to Lose Weight Before the Big Reunion" flyer to individuals who lived locally 6 months before the scheduled reunion. Result: new customers and lots of lost weight.
God Bless America...and Increased Revenues
A real estate agent we know targeted certain townhouse neighborhoods with a very successful "flag" campaign last 4th of July. She purchased American flags, stapled her business card to the flag sticks, and planted them in the front yard of every townhouse. Anyone who drove through the neighborhood couldn't help but notice all the flags waving in the wind, and many stopped to investigate. Many of the neighborhood children picked up the flags, played with them, then showed them to their parents. Smart agent!
Getting Into College---and Profits!
Find a need and fill it? Here's one! An enterprising programmer/entrepreneur in the local area runs a business that makes the process of applying for college easier on the student and his/her parents. He has created a monster database that contains all the information about U.S. colleges and universities (including scanned entrance applications and financial aid forms). He handles all the paperwork for a certain fee. His clients don't have to go through the tedious task of calling or writing for applications.
Tax Refund Specials
Who isn't delighted to get a tax refund! Help your customers spend that extra money from Uncle Sam by offering a "Tax Refund Special" for your products or services. Some ideas:
Travel Agent: book a summer cruise by April 15 for extra savings
Computer System Sales: With each computer purchase, add free software...including in a tax preparation package...so folks can get a head start for next year.
Training - 2-for-the-price-of-1 summer seminars if they order by April 15 Any Business - Mail a "tax refund" coupon to your customers, offering 10% off purchases made by April 15.