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Marketing with License Plates
Many state motor vehicle departments in the US offer customers the option to purchase personalized license plates. Linda Hall Gillen, a math tutor in Herndon, VA, bought personalized tags that read "MATH TUTR". No matter where she goes, she receives countless inquiries about her tutoring services from folks who read her license plates. Her "license plate marketing program" sends her a steady supply of students.
Fill Up and Get Fit
Creative promotional teaming really gets noticed. Marumsco Shell, a gas station located in Woodbridge, VA, doesn't offer the standard, boring "fill up and get a free glass" promotions for their customers. They've teamed with the Woodbridge Sport and Health Club to offer a free two week trial membership to the club when you fill up your tank. Pretty creative.
What Month Was Your Company Born?
Throw a "birthday party" for your business and ask clients to bring *gifts* of testimonials that you can use in your marketing. Including these *third-party sell* messages in your promotions can't be beat!
Get the Bugs Out!
We recently heard about a landscape management firm that came up with a terrific idea of bugging its customers for more business. The company offered homeowner association clients the opportunity to have "good" bugs (such as lady bugs and praying mantis) released into their neighborhoods to get rid of destructive insect pests such as mealy worms and aphids. Great for the environment and the customers as well as the landscape management company, as they sent press releases to the local papers about the project. The results: less "bad" bugs, lots of free press and increased business.