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367 Marketing Ideas & Tactics for Your Business


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CD-ROM Business Cards
Business card not attracting enough attention? Santa Ana California company e-marcom Inc. produces interactive business cards that make an ideal, high tech sales presentation that can fit in your wallet. Theses CD business cards can hold interactive multimedia information and function across several operating systems including Windows 95, 98, NT, and Mac. Each interactive card can contain a combination of digital audio,video, and text, in addition to standard multimedia. You can even include active Web links that connect the prospect directly to your site. Cool idea.


Good Report Cards Get Extra Cheese
A pizza parlor owner we know rewards his customers under the age of 18 with a free pizza "for a good report card". Kids bring their parents and their report cards (that have a B average or higher) to his restaurant for this special treat. Business booms every time report cards come out.


Reading Can Be Fundamental...For Business
A smart real estate agent we know goes the extra mile to make sure the children of the family are remembered. She orders a year's subscription to a children's magazine for each child in the house. She delivers a copy of the magazine personally on move-in day and tells the child to watch the mailbox for the next issue. This can help the child feel more welcome and a bit more comfortable in new surroundings. This also reminds the parents of her kindness every time a new magazine issue arrives.


New Ways to Market "An Old Game"
FrameMasters of Fairfax, VA (800-553-2467) is selling a great product - children's games such as Scrabble and Monopoly that are mounted in stylish sturdy box frames. When these games aren't being used, they hang on the wall, decorative and out of the way. Great marketing? You bet! It pleases both the kids and the parents - a winning combination.

Total Ideas: 29
Showing: 1-4
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