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The Boo Hoo Breakfast
Ah, the first day of kindergarten. Exciting and terrifying for both children and parents. At Lorton Station Elementary School in Lorton, VA, local small businesses sponsored a "Boo Hoo Breakfast" for parents suffering great angst at seeing their young ones swallowed up by large yellow school buses on the first day of school. Talk about a response. The parents, more than curious to check up on their offspring, showed up in droves to sneak a peek at their kids in class, plus be treated to breakfast in the school cafeteria. Sponsored by a local retaurant, hair salon, car dealership and dry cleaning establishment, parents received "Boo Hoo Breakfast" merchant coupons, plus the chance to win door prizes donated by the enterprising entrepreneurs. A win-win for all involved...plus a whole set of new prospects next year.

The Singing CPA
A CPA we know always makes it a point to send his clients birthday cards. Yet he takes it one step further. He calls each client and actually SINGS the traditional HAPPY BIRTHDAY song to them on their special day. No wonder his clients love him and he has more business than he can handle.

Famous Birthday Marketing
Here's a unique idea. Create a snail mail or e-mail campaign that centers around the celebration of a famous person's birthday. Since these dates are typically different from the standard holidays we celebrate, your mailing is bound to get noticed.

Examples: Offer a "genius" of a sale on Einstein's birthday : March 14. Have a really "cheap" price for one day only on Jack Benny's birthday: February 14th. Haven't heard from a client in a while? Harpo Marx's birthday is November 23rd.

Use your imagination when you visit the Famous Birthdays site. You'll find lots of famous birthdates that can help you plan a most unique marketing campaign.

Trustmarks
In the article "Trust in the Future" in the September 2000 issue of FastCompany magazine, Kevin Roberts, CEO, Saatchi & Saatchi advises that all companies need to establish "trustmarks" rather than "brands."

Find out what he means at: http://www.fastcompany.com/online/38/roberts.html

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