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Thank You Page Marketing
In "Larry Chase's Web Digest for Marketers," author and Internet marketing consultant Larry Chase offers advice on making the most of your Web site's "thank you page", the page users are redirected to after they fill out and submit a Web form:

"Use 'Thank You Page Marketing.' The most valuable real estate in cyberspace goes unclaimed! Quick, put an offer on your "thank you" page and herald it on and off your site. People who reach it are pre-qualified because they've just taken an action on your site, which means they're apt to take another."

Read more about Larry's WDFM at: http://wdfm.com

Magazine Subscriptions as Thank You
Want your best clients to remember you at least once a month? Consider purchasing your clients gift subscriptions to their favorite professional magazines as thanks for business sent. When they receive each monthly issue, chances are they'll be reminded of you. Small price to pay for client rememberance and future business.

An "Extra" Note
It's good business to send a thank-you note when someone sends you a referral. Don't forget! Send another "thank-you" to the person after the job comes through. Keep in touch. The people who refer business to you will be interested in how things are going.

"Thanks for the Recommendation" Program Where Everybody Wins
Tim Sharpe of Absolute Graphics, an advertising specialty company in Stafford, VA (540-659-0065) shows his appreciation for referrals by rewarding gift certificates to the individuals who send business his way. Once the new business is booked and the invoice paid, Tim awards the person who referred the business 5% of the net sale in gift certificates from the Spiegel Catalog and other mail-order firms. This is a great incentive, especially around the holidays. Tim receives more business, and the folks who successfully refer new clients to Tim can purchase holiday gifts for friends and families.

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