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marketing ideas & tactics for your business
Change the profitability of your business
367 Marketing Ideas & Tactics for Your Business


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Scores of categorized marketing ideas to help develop your own unique strategy.



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Magazine Subscriptions as Thank You
Want your best clients to remember you at least once a month? Consider purchasing your clients gift subscriptions to their favorite professional magazines as thanks for business sent. When they receive each monthly issue, chances are they'll be reminded of you. Small price to pay for client rememberance and future business.


An "Extra" Note
It's good business to send a thank-you note when someone sends you a referral. Don't forget! Send another "thank-you" to the person after the job comes through. Keep in touch. The people who refer business to you will be interested in how things are going.


"Thanks for the Recommendation" Program Where Everybody Wins
Tim Sharpe of Absolute Graphics, an advertising specialty company in Stafford, VA (540-659-0065) shows his appreciation for referrals by rewarding gift certificates to the individuals who send business his way. Once the new business is booked and the invoice paid, Tim awards the person who referred the business 5% of the net sale in gift certificates from the Spiegel Catalog and other mail-order firms. This is a great incentive, especially around the holidays. Tim receives more business, and the folks who successfully refer new clients to Tim can purchase holiday gifts for friends and families.


After-the-Sale Thank You
Write or e-mail your customers after every sale. Sold them a product? Write about the ways they can best use and/or maintain it. Sold them a service? State how you are going to help them and list 10 ways they will benefit from your business relationship.

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