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Memorable Marketing with "Product Birthdays"
We've all heard of the top salesperson who has the super database that reminds him or her of every client's birthday, wedding anniversary, etc. We know of one who's taken it one step further. A car salesman in Maine is always #1 in sales due to his "car birthday" database. Every year (to the day) after each customer has purchased a car, this savvy salesman sends "the car" a birthday card! "Happy Birthday Buick Skylark! Hope you're feeling good and running smoothly!" Don't you know his customers keep coming back for more...repairs, trade-ins and new car purchases!
13 Can Be Your Lucky Number
If you are offering free information to promote a service, think 13! Everyone is used to seeing the number "10" in ads and classifieds, (i.e., 10 Ideas for Better Business, or 10 Ways to Increase Your Business.) You'll receive a better response if you use a different number, such as 13, which attracts attention and spurs curiosity. Attention + Curiosity = Better Response.
Send "Get Well" Cards For Increased Business
Some businesses are suffering from the economic sniffles these days. Let your customers and prospects know that the "doctor" (you) is "in". Have notes printed that look like "Get Well" cards. Inside tout the "remedies" that your business services and products provide that can help them "get better".
Reinvent Your Business!
Talk about re-inventing one's business! Starting in the 6th century A.D., the Benedictine monks originally created illuminated manuscripts from the Bible and classical texts. Now in 1996, they're on the Web, coding and designing Web pages to earn additional income to support their monasteries. The monks at Christ in the Desert monastery in New Mexico designed and placed a site on the Web about their monastery, hoping to attract visitors for religious retreats. Their beautifully illustrated Web site attracted many visitors and hundreds of requests for web page design from organizations such as the Georgia O'Keefe Foundation and the Bethlehem Corporation. This has increased the monastery's income from $48,000 to over $200,000 this year. It just goes to show that you can re-invent your business, no matter how old your product or service. Check out their site at http://www.technet.nm.org/pax.html.