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Catering to Cookbooks
Do what you do best...and do more business. A smart caterer we know printed a cookbook of her best-loved recipes. She contacted the local elementary school PTA and offered a deal: have the students sell the cookbooks and earn a big portion of the money collected for after-school activities. The PTA jumped at the chance, as it was a different sale item than the standard candy and wrapping paper.
Result: the cookbooks sold out, the kids earned lots of money and the caterer has more business than she can handle from this unique promotion.
Teaming For Trade-Ins
At a local charity walk-a-thon, a clever shoe outlet owner paved the way for attracting new customers. Participants were urged to bring any old pair of walking or running shoes with them to the walk-a-thon to trade them in for $5.00 off a new pair. Each $5.00 was donated to the charity. The shoe outlet owner sold a lot of new sneakers, as well as benefitted from some great PR.
Teaming for End-of-the-Year Sales
A local car dealership has teamed with a local bank to make the most of "end-of-the-year" sales. If an individual purchases a car, he or she automatically qualifies for a $500 unsecured VISA or MASTERCARD from the bank. Result: many new car sales for the dealership and new pre-qualified prospects for other services that the bank offers.