An enterprising podiatrist we know was just starting out and wanted to draw attention to his business. He contacted the sports trainers and caoches of the local area high schools and offered to present short workshops on foot care for their student athletes. The result: the students learned how to take care of their feet and the trainers and coaches referred business to the podiatrist.
Team to Keep In Touch
A CPA we know was having a difficult time keeping in touch with his prospects and clients every 30 days. He decided to team with the other business folks in his local networking group for a win-win marketing push. His networking partners provided him with product samples and special reports related to their individual businesses. This teaming effort provided the CPA with 12 different item groups to send off to his prospects/clients as monthly FYI mailings. It also opened the door to potential new revenue for his networking friends.
Have a "Rolodex" Party
Joe Ilvento and Arnold Sanow, authors of "Nobody to Somebody in 63 Days or Less: The Ultimate Guide to Business Networking" advise small business owners to have a "Rolodex Party", a sure way to obtain qualified referrals: "One of the best strategies for networking is to put aside about three to four hours and get together with someone else who has the types of clients and customers who would need your services - and likewise potential clients for their business. The Rolodex Party works like this: You and the other networker get together where there are two phones. Both individuals will bring their Rolodexes of past clients, contacts, friends, etc., and then take turns on the phone calling on behalf of the other person. This works well because if a client likes and trusts you, and you recommend the other person, that trust is transferred. Just be sure you have the confidence in the person you're recommending." Read about other marketing strategies suggested by Ilvento and Sanow.
Market with Your Banker
With so much competition in the banking industry today, many financial institutions are seeking unique ways to reach new prospects as well as provide better service for their customers.
A smart banker we know conducts a seminar series geared at providing specialized information for the community-at-large.
Example: He teamed with a medical long-term care specialist to present a seminar on how individuals can plan to care for aging parents. The seminar, hosted by the bank, provided specifics about the emotional as well as financial issues to expect when caring for the elderly.
The next time you're at your bank, talk with your banker about ways you can team on a seminar. Good for both your businesses.