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"Seasonal" Alliances Can Pay Off...Long-Term
A clever travel agent we know has teamed with a very successful jewelry company in the Washington, D.C. metro area for a "seasonal" alliance. Buy an engagement ring from the jeweler and earn $100 off a honeymoon cruise from the travel agent. Better yet: the travel agent has a database of the participating couples' wedding anniversaries. Don't you know these couples always hear from him with offers for getaway weekends and special cruises. Wonder what he plans to do for their silver and golden wedding celebrations?
Mortgage Company "Cleans Up"
An enterprising mortgage company we know decided to "clean up" by sponsoring a "Town Beautification Day" in conjunction with a local high school. Since the high school students are required to provide 30 hours of community service as a requirement for graduation, the mortgage company gave them the opportunity to participate and put the hours towards their community service requirement. The mortgage company had t-shirts printed with the high school name and the company logo which all participants wore during the clean-up. The result: a cleaner town, students who continue to wear the t-shirts to school and PR for the mortgage company, as the event was covered by the local tv and print media.
Make Your Time Most Profitable
Confining your services to specific areas makes you more profitable and enables you to provide referrals to other business folks you know. A computer repair technician we know always gets requests for on-the-spot training. If these requests exceed his compensated time, he refers the individual to a computer training specialist he knows. Result: he makes the most of his billable hours, the customer makes contact for the appropriate instruction and the trainer gets new business.
Back to School Bonanza
It's the hectic time of year that parents love and kids hate! One local supplier of office and school supplies offered a "Back to School" Fair with rides, treats and daycare for the preschool set provided by a local childcare facility. This enabled parents to shop for school supplies for their older kids while the younger ones were kept entertained. Smart retailer!