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A local car dealership has teamed with a local bank to make the most of "end-of-the-year" sales. If an individual purchases a car, he or she automatically qualifies for a $500 unsecured VISA or MASTERCARD from the bank. Result: many new car sales for the dealership and new pre-qualified prospects for other services that the bank offers.
Teaming For Trade-Ins
At a local charity walk-a-thon, a clever shoe outlet owner paved the way for attracting new customers. Participants were urged to bring any old pair of walking or running shoes with them to the walk-a-thon to trade them in for $5.00 off a new pair. Each $5.00 was donated to the charity. The shoe outlet owner sold a lot of new sneakers, as well as benefitted from some great PR.
Catering to Cookbooks
Do what you do best...and do more business. A smart caterer we know printed a cookbook of her best-loved recipes. She contacted the local elementary school PTA and offered a deal: have the students sell the cookbooks and earn a big portion of the money collected for after-school activities. The PTA jumped at the chance, as it was a different sale item than the standard candy and wrapping paper.
Result: the cookbooks sold out, the kids earned lots of money and the caterer has more business than she can handle from this unique promotion.
Market with Your Banker
With so much competition in the banking industry today, many financial institutions are seeking unique ways to reach new prospects as well as provide better service for their customers.
A smart banker we know conducts a seminar series geared at providing specialized information for the community-at-large.
Example: He teamed with a medical long-term care specialist to present a seminar on how individuals can plan to care for aging parents. The seminar, hosted by the bank, provided specifics about the emotional as well as financial issues to expect when caring for the elderly.
The next time you're at your bank, talk with your banker about ways you can team on a seminar. Good for both your businesses.
Think "Alliance" for Your Next Seminar
A real estate agent in the Washington, D.C. area, seeking to attract first-time buyers, called upon some interesting business acquaintances to help him create a seminar that was a bit above the rest. Along with a mortgage company representative, the agent also arranged for a psychologist to present information on how nervous buyers could relieve stress and anxiety while weathering the process of buying their first home. A chiropractor presented details on how to correctly life heavy boxes and other ways to prevent body wear-and-tear during a move. A caterer prepared and served refreshments, and a moving company rep provided tips on saving money when planning a move. The seminar proved successful for all involved, with many leads and sales generated for all the presenters.
Have a "Rolodex" Party
Joe Ilvento and Arnold Sanow, authors of "Nobody to Somebody in 63 Days or Less: The Ultimate Guide to Business Networking" advise small business owners to have a "Rolodex Party", a sure way to obtain qualified referrals: "One of the best strategies for networking is to put aside about three to four hours and get together with someone else who has the types of clients and customers who would need your services - and likewise potential clients for their business. The Rolodex Party works like this: You and the other networker get together where there are two phones. Both individuals will bring their Rolodexes of past clients, contacts, friends, etc., and then take turns on the phone calling on behalf of the other person. This works well because if a client likes and trusts you, and you recommend the other person, that trust is transferred. Just be sure you have the confidence in the person you're recommending." Read about other marketing strategies suggested by Ilvento and Sanow.
Team to Keep In Touch
A CPA we know was having a difficult time keeping in touch with his prospects and clients every 30 days. He decided to team with the other business folks in his local networking group for a win-win marketing push. His networking partners provided him with product samples and special reports related to their individual businesses. This teaming effort provided the CPA with 12 different item groups to send off to his prospects/clients as monthly FYI mailings. It also opened the door to potential new revenue for his networking friends.
Feet First!
An enterprising podiatrist we know was just starting out and wanted to draw attention to his business. He contacted the sports trainers and caoches of the local area high schools and offered to present short workshops on foot care for their student athletes. The result: the students learned how to take care of their feet and the trainers and coaches referred business to the podiatrist.
Back to School Bonanza
It's the hectic time of year that parents love and kids hate! One local supplier of office and school supplies offered a "Back to School" Fair with rides, treats and daycare for the preschool set provided by a local childcare facility. This enabled parents to shop for school supplies for their older kids while the younger ones were kept entertained. Smart retailer!
Make Your Time Most Profitable
Confining your services to specific areas makes you more profitable and enables you to provide referrals to other business folks you know. A computer repair technician we know always gets requests for on-the-spot training. If these requests exceed his compensated time, he refers the individual to a computer training specialist he knows. Result: he makes the most of his billable hours, the customer makes contact for the appropriate instruction and the trainer gets new business.
Mortgage Company "Cleans Up"
An enterprising mortgage company we know decided to "clean up" by sponsoring a "Town Beautification Day" in conjunction with a local high school. Since the high school students are required to provide 30 hours of community service as a requirement for graduation, the mortgage company gave them the opportunity to participate and put the hours towards their community service requirement. The mortgage company had t-shirts printed with the high school name and the company logo which all participants wore during the clean-up. The result: a cleaner town, students who continue to wear the t-shirts to school and PR for the mortgage company, as the event was covered by the local tv and print media.
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