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New Product Seminars
Do the manufacturers you represent have new products? Partner with them to present New Product Seminars on Sunday afternoons. A top-notch framer we know does just that, providing educational seminars that show off new framing techniques as well as his vendors' new products. It brings people into his showroom so they can review his other new framing materials and services.
Next time you give a presentation, make sure your introduction includes why your talk is relevant to your audience. This conveys your understanding of what is important to them, which helps build your credibility as a business professional. And remember to keep to the time schedule you've been allowed. Recent studies have shown that adult concentration peaks at 1 hour and 15 minutes. This includes a time period of questions and answers.
A computer trainer we know created and printed paper bookmarks that include her name, address, phone, fax, e-mail info and brief descriptions of her specialty training courses. She places these bookmarks in all the courseware she hands out to her students. This courtesy makes it easy for her pupils to "mark the place" in their books when they take breaks during class. It also leads to lots of referrals for this marketing-smart teacher.
Public Speaking Jitters
What do some business folks feel the most? Public speaking! If you have the jitters about speaking at an upcoming event, ask one of your business associates or networking colleagues to attend the meeting...and to sit up front! When you start your speech, look out into the audience and speak directly to your friend. It's easier to feel like you're speaking to one person until you feel comfortable enough to turn your eye contact to others in the room.