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367 Marketing Ideas & Tactics for Your Business

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Presentation Power
Next time you give a presentation, make sure your introduction includes why your talk is relevant to your audience. This conveys your understanding of what is important to them, which helps build your credibility as a business professional. And remember to keep to the time schedule you've been allowed. Recent studies have shown that adult concentration peaks at 1 hour and 15 minutes. This includes a time period of questions and answers.

Presentation Smarts III
If you have a presentation already prepared that has worked well with networking groups, make it work double-time. Offer to act as a "guest speaker" for networking groups that you haven't had a chance to "work". Many of these groups periodically plan a "Visitor's Day" to attract new members. Contact each group president and offer to be a "Visitor's Day Guest Speaker".

Presentation Smarts II
Prepare an written introduction about yourself and give it to the person who will be introducing you. It makes it easier on him/her, as well as gives you the opportunity to select the most important info you want the audience to know about your background and business experience.

Presentation Smarts
At your next networking/lead share presentation, mention a useful product that you wiIl be happy to send each member of the audience if they will pass you a business card. This will provide you with the info you need to call each member personally, as well as add new names to your prospect mailing list. Example: a computer repair technician we know offers to send each networker a small bottle of computer case/monitor cleaner. He mails the cleaner, then follows up with each member to 1) find out how they liked the product and 2) determine how he can help them make the most of their computers.

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