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367 Marketing Ideas & Tactics for Your Business

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Think "Alliance" for Your Next Seminar
A real estate agent in the Washington, D.C. area, seeking to attract first-time buyers, called upon some interesting business acquaintances to help him create a seminar that was a bit above the rest. Along with a mortgage company representative, the agent also arranged for a psychologist to present information on how nervous buyers could relieve stress and anxiety while weathering the process of buying their first home. A chiropractor presented details on how to correctly life heavy boxes and other ways to prevent body wear-and-tear during a move. A caterer prepared and served refreshments, and a moving company rep provided tips on saving money when planning a move. The seminar proved successful for all involved, with many leads and sales generated for all the presenters.

Get There Early
In her article "Perfect Presentations" consultant Phyllis Ross talks about the importance of arriving early for your presentation:

"Give yourself lots of time to scope out the room. Make any necessary adjustments to the equipment you'll be using for the presentation. Stand in back of the room and focus your projector. Arrange your handouts. Be there to meet and greet people. Shake hands. Chat with your audience. Do not go flying into the room at the last moment. You're setting yourself up for a possible disaster. You'll be breathless, uncombed, and probably frazzled. You won't get a chance to meet your audience. And even worse, you might run into presentation equipment that doesn't work!"

Read more of Phyllis' advice on presentations.

Famous For 15 Minutes
During your next presentation, reveal your most important information in the first 15 minutes. Studies have shown that people attention span starts to wander after the first quarter of an hour.

How About The Folks Who Didn't Attend Your Seminar?
A prospect who has made a reservation to attend your seminar but, for some reason, doesn't attend, may still count as a "qualified" lead. Follow up. Offer to reserve space for him/her at your next seminar. Better yet: use the phone call as an opportunity to question them about their needs. This can lead to a personal sales call.

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