Smart Marketing at Bid Time
Losing too many bids these days? Stand out from the low bidders by offering the client a solution to a larger problem the company may not have even considered. This extra step shows your company's creativity and smarts. This may not help you win every job, but it sure can help get you noticed and remembered when the big bidding opportunities come along.
Build Your Credibility with Pre-Printed References
It pays to prepare pre-printed cards that contain the names, addresses and phone numbers of your three top business references. Present these cards to prospects at the end of your presentations and encourage them to contact your references. This helps build your credibility, which always leads to more sales.
Never Leave 'Em Alone on Hold
Time is money. According to facts listed on the Never Alone on Hold web site, 94% of all marketing budgets are spent to induce a customer to call and yet only 6% to handle the call once it is received.
Frank Pival, owner of Seattle-based Never Alone on Hold, creators of telephone on-hold messaging systems, tells more:
"According to AT&T, the average business receives 128 calls a day. 7 out of 10 callers are placed on hold for an average of 43 seconds. That's one hour per day or over 30 days per year. That's a lot of marketing time. For every 10 callers who hang up, 3 will not call back. And what people don't realize is that nearly 1 out of every 5 callers have bought based on an on-hold ad."
Visit Never Alone on Hold to find out more.
Got a Slogan? Get Remembered!
Cecelia Fairchild of A Plus Rental Center in Springfield, VA (703-451-6060) knows the importance of using a catchy slogan when marketing her equipment rental company.
"I use our slogan, 'If we don't have it, you don't need it' all the time when I'm talking with people. We came up with it when we first started the business and have been using it so long that our customers constantly repeat it back to us. Using a catchy slogan helps people to remember you."