How to optimize the strength of your existing brand.
In a one-hour consultation I will show what's needed to increase the recognition of your communications ten-fold. My know-how is based on nearly 40 years of hands-on experience providing art direction, creative direction, design, illustration, writing and branding.
andy attiliis


marketing ideas & tactics for your business
Change the profitability of your business
367 Marketing Ideas & Tactics for Your Business


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The "One and Only" Marketing Intro
"Is this THE Mary Gillen?" asked the voice on the other end of the phone. To be honest, it made me stop and listen to what the telemarketer had to say. It's human to want to feel important... to be the "one and only." Even though I wasn't interested in what the telemarketer was selling, he started off our conversation by trying to make me feel important. Very smart move. Not being shy, I asked him how this marketing tactic has worked for him and he told me his closing rate has increased by 30% since he started using it.


Major Shift? Go to the Top
If you are selling a service or product that causes a major shift in a corporation, then only sell to the top. A smart daycare center owner we know only markets to the presidents or CEOs of large corporations. Most large organizations don't want the "shift" and overhead of providing an in-house daycare center. Our entrepreneur proves to top management that she can provide them a needed service without a major shift.


Why Don't Corporate Customers Buy?
One of the major reasons folks don't buy is a fear of loss. Business customers from large corporations in particular don't buy because they fear they'll be ridiculed by management for making the wrong purchasing decision. A smart copier salesman we know makes it a point to supply each prospect with the names and phone numbers of 10 satisfied customers and encourages the prospect to call these references. The salesman believes this part of his sales program is what prompts the majority of his corporate prospects to buy from him.


Easy Marketing with Order Forms
Some customers need to buy right now. A smart materials handling distributor we knows sends his customers new order forms in the mail every three weeks with a "how 'ya doin'?" note. He finds that he gets more orders than his competition because he makes the ordering process easier.

Total Ideas: 39
Showing: 25-28
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