Trade Show 3 - Business Card Goodwill
A smart salesperson we know made the most of his trade show contacts to help his favorite charity as well as his business. If a prospect visiting his booth drops his/her business card in a glass bowl, our salesman immediately drops $1 of his own money into another bowl, the total donated to the American Cancer Society. The result: tax-deductible donation to a charity as well as the contact info that boosts his business.
Trade Show 2
Targeted trade shows can do a lot for your marketing. You can:
1) meet folks one-on-one and qualify them. This leads to a more productive company mailing list.
2) see immediate reactions to a new company product.
3) check out what the competition is doing.
Is That Trade Show Right For You?
Trade shows - are they worth your time and marketing money? Survey your customers and prospects to find out if they have attended a particular show and whether they thought it was worthwhile. The answers you receive can help you determine whether your participation in the show can lead to profits.
Free Second Opinion
Second opinions aren't just for the medical field! A-Absolute Heating & Air Conditioning of Northern Virginia offers free "second opinions" to prospects who aren't sure they're receiving the right advice and reasonable estimates. Smart marketing that gets A-Absolute in the door. Think of ways you can use a "second opinion" offer in your business.