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Trade Show Info on the Web
Wondering what new trade shows are taking place? Check out Trade Show Central. You'll find information about trade shows anywhere in the world--from Cairo, Egypt, to Cairo, Illinois. Information is available in either summary or detailed formats. Detailed show profiles are being added at a steady pace, while summary information on all shows is available now.
Retail Sale "Mystery Coupon"
Retailers can increase their store traffic by offering a "Mystery Coupon" promotion for a specific one-day sale. Let your customers know (through direct mail, radio, point-of-purchase flyers, etc.) that everyone who comes to the store for the sale will receive a "mystery coupon" when they go to the cash register to buy their merchandise. Each coupon contains a percentage of discount towards their sale purchases, with one lucky winner receiving a 100% discount.
Talk About a "Calling Card"
A friend of ours interviewed with a major telecommunications company recently for an executive position. At the beginning of the interview, the Director of Human Resources handed his business card to the applicant. It was an actual telephone calling card complete with the director's name, company address and phone imprinted on the front face. "Enjoy 30 minutes free of long distance on me" the director said. Great marketing.
Leave the Brochures at the Office
Have a nice company brochure? Leave them at your office next time you go out on a sales call. If you hand your brochure to the prospect at the beginning of your meeting, he or she has the opportunity to pay more attention to the brochure than to you! Tell the prospect that you will be sending a follow-up package. Mail your brochure with a thank-you note. This is also a way to demonstrate to the prospect that you are dependable.