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 Scores of categorized marketing ideas to help develop your own unique strategy.



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Grid to Increase Sales
Create a quick grid that can lead to increased sales and profits. Draw a rectangular box in the middle a piece of 8-1/2" x 11" paper. Along the outside left hand side of the box write the names of your current clients. Write the products and services you offer along the space outside the top of the box. Draw vertical and horizontal lines within the box to separate clients and products/services. Starting with the Client #1, put an "X" in the box that corresponds to all the products/services you are currently offering that client. Do the same for each customer you have. When you're done, look at all the empty boxes. These represent the additional products and services you can sell your current customers.


Get Your Foot In the Door...Chocolate-Style
ChocolateLady of Alexandria, VA makes a chocolate foot that can help you kick your sales prospecting success to the next level. This special foot is housed in a business card box, complete with either gold or silver backing and matching ribbon. Send a few of these to your hard-to-contact prospects. Follow up with a phone call that uses the chocolate foot as an icebreaker. But you know what? Your prospects may call you first, it's so clever. Best part: no order is too big or small. Check it out at http://chocolatelady.com.


Start At the Bottom
Bought a new prospecting list? Start calling the names at the bottom of the list. Many times the businesses near the end of a list never get prospected because salespeople never make it through the entire list. Give it a try. The "Zs" will probably be glad to hear from you.


Be a Lead-er
On average, close to 70% of all leads generated by some form of marketing are not followed up because of fear (afraid of cold calls), procrastination (not making the calls) or style (can't get past the "gatekeeper"). Review your selling style and make changes where appropriate. You can't expect a prospect to purchase your product or service if you don't truly get involved in the process.

Total Ideas: 51
Showing: 1-4
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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Creative-Ideas-by-Email...free. Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Marketing-Ideas-by-Email...free. Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69

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