

Pass For Press At Trade Conferences Have you had at least three print articles published in local, trade or regional newspapers/magazines lately? If so, chances are good that you can qualify for a press pass to the next major trade conference in your field. It's a great way to network and collect material for additional articles you can write. Plus you'll save on conference fees. It's also likely that you'll be able to attend all the conference seminars, which usually cost a bit.
Contact the conference management service at least 6 weeks before the show and request a press kit. Most contain information on how to "pass for press."
Editorial Calendars Online There is now a way to view print and Web publication editorial calendars online. Check out EdCals.com the editorial calendar search engine. Find more than 130,000 upcoming stories and special issues from nearly every leading US magazine and newspaper - both print and web editions. While it's a paid service, you can take it for a test drive: http://www.edcals.com/
Take the PR Quiz Are you PR savvy? Take the PR Quiz at author and speaker Marcia Yudkin's Web site. Test your wits on the acceptability and appropriateness of various publicity seeking behaviors.
Check it out at: http://www.yudkin.com/prquiz.htm
Best Times for TV PR Looking for T.V. news press coverage for your business or event? Think weekends and holidays. These are typically slow news days and you may be able to arrange coverage. Worst times to contact a T.V. news source? Any weekday afternoon, as most news teams are getting the evening broadcast ready, or during sweeps months, which are February, May and November.
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