Think Ahead for Better PR Results
If you're doing your own PR, up-to-date editorial calendars are a must! Contact the publications that cover the issues your business deals with and ask them to mail or fax an editorial calendar to you. This will give you the chance to review the subjects that each publication is planning to publish in the coming months, allowing you to "slant" your articles to the kinds of stories the publications can use, increasing the chances that your articles will be accepted.
"Pass For Press" At Trade Conferences
Have you had at least three print articles published in local, trade or regional newspapers/magazines lately? If so, chances are good that you can qualify for a press pass to the next major trade conference in your field. It's a great way to network and collect material for additional articles you can write. Plus you'll save on conference fees. It's also likely that you'll be able to attend all the conference seminars, which usually cost a bit.
Contact the conference management service at least 6 weeks before the show and request a press kit. Most contain information on how to "pass for press".
Fillers Work in PR
Take the tips you mention to your clients that help them do business and create "fillers", one or two paragraphs of copy that an editor can use to fill in the extra space in his publications. Editors are receptive to fillers as they help tremendously to fill in the gaps when a deadline is approaching.
Voice & E-Mail PR
Want to pitch a story about your business to a newspaper or magazine? Use voice mail & e-mail.
Many editors now have e-mail capability. If you send a press release via e-mail to an editor, be sure to include a subject line in the message that states "PR: (Insert Subject of Your Story Here)" This can help the editor determine whether he or she is interested in the story you have to tell.
If you call to "query" an editor about your story, don't be afraid to leave a message on the editor's voice mail if he or she is not available. State the details of what your story is about along with your phone number. Most editors are under tight deadlines and may not have a lot of time to chat.
Check out Idea Site's Click Press Direct section for contacting editors via e-mail fast.
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