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prospecting

Scores of categorized marketing ideas to help develop your own unique strategy.



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Hey Teach!
Ever think of teaching as a great source for referrals? We're not talking Harvard here, but we bet there's a good chance that a community college or adult education program in your area can benefit from your expertise. Teaching night classes can be a great experience and can be a terrific source for referral business from your students and all the folks they know. Contact the schools in your area to find out about teaching possibilities.


"Ad" to Your Prospect List
Thinking about running display ads in your regional or local newspaper? Look at the other ads in the section where you may be placing your ads. Call the companies who are already advertising there to find out how their ads are pulling. While you're on the phone with these folks, do some prospecting to find out whether these companies are in need of your products or services.


Don't Forget the "Add-On"
"Would you like fries with that?" is a question we've all heard at the local fast-food joint. It's the "add-on", the suggestion that can lead to more of a sale. There are many business boosters in your industry. Are you using them? Examples: Computer consultants offer maintenance contracts and new software products in addition to their repair services. Image consultants offer additional products such as scarves, books and make-up to their customers. One management consultant we know offers 50% discounts to his scheduled seminars. It all adds up to increased revenues.


Read Newspaper Stories For Prospecting Clues
Read your regional newspaper cover to cover every day and we'll bet you'll have a steady supply of prospects. Example: a story in the business section announces that a big corporation plans to move its headquarters to your area. Someone who sells phone systems should jump on that oppportunity. Example: someone who sells specialty chocolates should read the Style Section for wedding engagement announcements. The future bride might be interested in including chocolate favors at the reception. There's a lot of opportunity in those pages.

Total Ideas: 37
Showing: 9-12
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