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Scores of categorized marketing ideas to help develop your own unique strategy.

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Don't Junk the "Junk Mail" Yet
Pay close attention to all your mail, including the junk mail that usually gets tossed in the "circular file". The junk mail you receive may offer clues to other local businesses who may be in need of your services or products. Plus the phone numbers are readily available for a quick prospecting call.

First-Class Marketing
Are your prospects executives and CEOs? If so, always remember to fly first class! A financial planner we know always books first-class airline passage because of the possibility of who he might meet. He's signed quite a few executive accounts he would have missed if he had booked coach seating.

Resume Your Way to More Business
Check out the Employment Ads in your regional Sunday paper. Pay particular attention to the jobs that you could apply for if you wanted to work full-time for a company. Mail or fax your resume with a letter that lets the Human Resources Department know that you're available as a consultant. Many companies hire consultants on a temporary basis until they can find someone full-time.

It Pays to Be Appreciative
A local florist we know offers "Appreciation Days" for key referral sources: CPAs, bankers, attorneys, etc. She sends these folks an attractive floral arrangement that includes an coupon for a "CPAs only discount" on a particular day of the month. She has more referral business than any florist in town.

Total Ideas: 37
Showing: 25-28
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