Inhale The Complete
Creative Process.
Here's a project management course that shows pros from all walks of life how to efficiently create successful messages. This breath of fresh air brings you 36 years of hands-on experience from Andy Attiliis.
See the demo.

Email Marketing, RSS Feeds and Blogs with ISFB's Mary Gillen.
Learn over 248 tips and techniques in this 2-day intensive, hands-on seminar.
Register now.

Visit the
celtic_writer blog
Everyday lessons
and adventures from
ISFB's Mary Gillen. Musings
on business, the arts, life,
travel, and whatever else
needs talking about. 
Read it now


Scores of categorized marketing ideas to help develop your own unique strategy.

ideasite home page
subscribe to ideas by email
place ads
contact us


Stand Up and Market!
Can't afford to exhibit at conferences? Make the most of the question and answer periods during workshops and presentations. Stand up and ask a question, throwing in a reference about your business. Example: "As a Web Designer, I would like to know how you think the Internet and World Wide Web will impact your industry." Make sure your question is intelligent and pertains to the matter being presented. This process can help you make more connections.

Make the Time...and the Sale
Marketing to "creative-types" such as designers, writers, software developers, entrepreneurs? Make sure the #1 benefit you stress in your marketing to these folks is the "time" they'll save as a result of buying your product or service.

Creative-types want to free up as much time as possible to concentrate on their work. Your "time-saving" marketing message is bound to grab their attention...and you a sale.

Manage to Make the Sale...with Value
Marketing to "management-types" at large companies? Make sure they understand how using your product or service can make them more valuable to the corporation.

With "right-sizing" as an every-day concern, management-types want to consistently "look good" to the "higher-ups". Your marketing message should include the ways your products or services can make management-types more productive...and hopefully indispensable.

A Marketing Thing
Bill Vesey, a franchise, marketing and business consultant in Alexandria, VA (703-914-8943) advises clients to be unique when marketing through the mail:

"I think unique marketing revolves around using physical devices. I know a fellow who used sand to sell vacations. He sent a small bottle of sand with his direct mail literature and got tremendous response. Physical devices such as this work because so much marketing material that's received through the mail is mediocre. Using a physical item to grabs someone's attention distinguishes you immediately. When you can accomplish this, you're at least part of the way home."

Total Ideas: 37
Showing: 21-24
<< Previous | Next >>

Site maintenance
and production is by Mary Gillen.
Site design is by Andy Attiliis. (ISFB) is co-owned and developed by Mary Gillen and Andy Attiliis. All rights are reserved. No use of any content published on Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: ISFB is not liable or responsible for any offerings and / or claims made by advertisers, affiliates and other contributors appearing on this site. For more clarification, see Terms of Use

Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69