Stand Up and Market!
Can't afford to exhibit at conferences? Make the most of the question and answer periods during workshops and presentations. Stand up and ask a question, throwing in a reference about your business. Example: "As a Web Designer, I would like to know how you think the Internet and World Wide Web will impact your industry." Make sure your question is intelligent and pertains to the matter being presented. This process can help you make more connections.
Make the Time...and the Sale
Marketing to "creative-types" such as designers, writers, software developers, entrepreneurs? Make sure the #1 benefit you stress in your marketing to these folks is the "time" they'll save as a result of buying your product or service.
Creative-types want to free up as much time as possible to concentrate on their work. Your "time-saving" marketing message is bound to grab their attention...and you a sale.
Manage to Make the Sale...with Value
Marketing to "management-types" at large companies? Make sure they understand how using your product or service can make them more valuable to the corporation.
With "right-sizing" as an every-day concern, management-types want to consistently "look good" to the "higher-ups". Your marketing message should include the ways your products or services can make management-types more productive...and hopefully indispensable.
A Marketing Thing
Bill Vesey, a franchise, marketing and business consultant in Alexandria, VA (703-914-8943) advises clients to be unique when marketing through the mail:
"I think unique marketing revolves around using physical devices. I know a fellow who used sand to sell vacations. He sent a small bottle of sand with his direct mail literature and got tremendous response. Physical devices such as this work because so much marketing material that's received through the mail is mediocre. Using a physical item to grabs someone's attention distinguishes you immediately. When you can accomplish this, you're at least part of the way home."