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Your Tax Dollars Are at Work
Check with the Economic Development Office or Business License Bureau in your county or jurisdiction for the names and addresses of new businesses in your area. Our county provides a new listing once a month, and also has their entire business list available on diskette for a nominal fee. Send the new folks a letter of introduction, welcoming them to the business community. Put some of those tax dollars back in your pocket.
Clean Out the Junk Drawer
Russell Anderson, president of Affordable Printing and Graphics (703 -352-7929) in Fairfax, VA, advises that you can get your mail piece opened and looked at by using a "lumpy" enclosure. According to Russell, research indicates that "lumpy mail" receives significantly higher readership than normal. Even blatant "junk mail" gets opened and read because of the recipient's curiosity. Try a piece of hard candy, pencil, post-it-note-pad, book of matches, coupon book, etc.
Marketing's Going to the Dogs
David Wase, owner of Claren Court Studio Inc. (703) 358-9449) in Arlington, VA, partners with his dog Taos when marketing his quality picture framing business.
Using his company's business card design, David has printed cards for Taos, a well-trained German Shepard mix. When David goes on errands, he's assisted by Taos, who carries the bank deposit or letters in his mouth. When the pair are stopped on the street by curious dog-loving folks, David always hands out Taos' business card, which includes info about Claren Court Studios. David has attracted much business thanks to his best friend.
Marketing Prospects - for Only $1.50
Check out the Employment Section of your regional Sunday newspaper. The companies that advertise have money to hire, so they may have money to spend on your products or services. Pick out 20 new companies to call the following Monday. We've signed more than a few clients using this method.