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367 Marketing Ideas & Tactics for Your Business

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Press Release Power
Want your e-mail press release to get read? Keep it to 200 words and have a Web site chock full of info a journalist can use for research if interested. Make sure you cover the 5 W's: who, what, when, where, and why. Provide at least two contact names. If one person isn't available, the other can be called. And most importantly: paste your press release into the body of the e-mail message. Don't send it as an attachment, as many editors won't open it, fearing computer viruses.

Shaping Up Your Business Card
Many marketers believe that the design of your business card should immediately convey what you do. Lois Butcher of BLT Shirt Printers in Alexandria, VA (703-548-4120) has the right idea when it comes to savvy business card marketing. Her card is custom die cut in the shape of a t-shirt. Sure it costs more, but Lois believes it's worth it. People remember her and can find her card quickly in the stack.

Set Your Customers & Prospects Free
Why do people buy? They want freedom from something that they believe is holding them back. Most people purchase a product or service because they believe it will free them from one of these criteria: criticism, fear, psychological pain, physical pain, loss of possessions or money, pressure and anxiety, ridicule and risk, including risk in buying. How do your products or services "free" people? Make sure that your "freedom message" rings clear in all your marketing efforts.

Sales Letter Saavy
With the right layout, your sales letters can be easy to read, ensuring greater response. Make sure that the paragraphs of your sales letters never exceed 7 lines. When using indents, underlines and different type styles in your letters, make sure it's for the most important sales information - the "promise", the "proof" and the "call to action".

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