Map It Out For 'Em
Have a store front business? Make a map to your business the central point of your next sales flyer.
On an 8-1/2" x 11" sheet of paper, create a map covering the entire paper that shows your business location and the surrounding streets. On the right hand side of the sheet, create a white box that contains your logo, phone number and the particulars about your special sale.
This will make it easy for folks to find you, as well as reduce the number of phone calls you'll receive from folks asking for directions.
Use Case Studies
Have a service that's hard to understand and difficult to sell? Create "case studies" that explain how your service has benefitted real businesses. Using a client's photograph and actual quotes lends credibility to a case study and can help generate more business for you. Keep the length of your case study to one 8-1/2 by 14 inch sheet and format it newspaper-style in columns for greater effect.
Your Business Card Can Work Double-Time
Design a business card that really means business. On the front of the card include your logo, name, title, address, phone, fax, e-mail and URL address (if you have a Web Page). On the back of the card, list the services you offer and short description of the "ideal" client for you. This can help generate referrals. If you sell products, use the back of your business card as a discount coupon.
Create a Sampler Catalog to Test a New List
Have a product catalog that's expensive to mail out? Try testing the waters first with a "sampler" catalog, using an 8-1/2" x 11" sheet of paper and your 10 best products.
Create the sheet, include your product pictures, descriptions and prices, and include your 800 number for folks who would like to order or receive the complete catalog of your offerings. Have the sheet professionally printed and mail away. Can save big bucks on postage. It's also a less expensive way to test a new mailing list.