ideasite home page
ideas by email
Do You Have An "Olympic" Offering?
Perhaps your services can be packaged as "gold", "silver" and "bronze". This gives the buyer a choice he or she can readily recognize, which can lead to quicker sales. The prospect who always buys the best will notice the "gold" whereas the individual who always wants to pay the least or who isn't quite sure about the purchase can consider the "bronze". The prospect looking for the best value may be most attracted to the "silver".
"New" and "improved"...two important words your customers love to hear. Many people love the status of having the "latest". Use this to your advantage! As you improve your products and services, let your clients know. There's a good chance they'll buy the newest version.
Independence Is A Great Marketing Tool
In these days of ever-changing markets and business flux, the best job security you have is yourself! Make the most of it! Create a flyer entitled "Independence from the Drudgery of ________" and state 8 ways a prospect can benefit from doing business with you and your independent business! Example: a cleaning service can provide "Independence from the Drudgery of Housework". A bookkeeping service can offer "Independence from the Drudgery of Paperwork". Make the most of your independent style!
Soar That Survey Response
If you use surveys to prospect for business, make the effort to "personalize" the survey as much as possible to attract the attention and hold the interest of your target market. Many business folks create one type of survey and send it to different niche markets. Most receive a poor response because the recipients feel the survey is not worth completing as it doesn't pertain to their business. You can increase your survey response by fine-tuning the questions to meet the unique needs of the folks in each of your niche markets. Example: If you are marketing computer training services to the real estate industry, be sure your survey questions pertain to what a realtor needs to make better use of his/her computer, which in turn can help sell more homes.