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367 Marketing Ideas & Tactics for Your Business

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Scores of categorized marketing ideas to help develop your own unique strategy.

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Save Printing Costs with "On the Floor" Stock
You can save up to 30% of the paper cost of your next printing job by using standard stock that your printer already has in inventory. Ask your printer to quote your next marketing brochure on paper that he/she already has "on the floor".

Maintenance Record Book Good for All Service Businesses
Many professional electrical and heating/air conditioning contractors use a "record book" as a marketing tool. This "leave-behind" book helps customers track future maintenance dates and other important facts pertaining to household equipment management. These record books also include the contractor's contact information, which can prompt customers to use their services regularly.

How about shifting this "record book" concept to your service business? Here are some examples of how it can work:

Training Consultant: A record book for the student that suggests a series of courses to take to achieve a certain goal along with the dates these courses are offered over a three-to-six month period.

Corporate Gifts: A record book of dates and times gifts were sent to a customer's clients along with planning dates for future gift giving that revolve around holidays and business anniversaries.

Charter Tours/Meeting Planning: A record book that lists info about the last charter/meeting that was conducted, along with suggested planning dates and deadlines that can help the customer keep track of their "meeting maintenance" program.

Create a Sampler Catalog to Test a New List
Have a product catalog that's expensive to mail out? Try testing the waters first with a "sampler" catalog, using an 8-1/2" x 11" sheet of paper and your 10 best products.

Create the sheet, include your product pictures, descriptions and prices, and include your 800 number for folks who would like to order or receive the complete catalog of your offerings. Have the sheet professionally printed and mail away. Can save big bucks on postage. It's also a less expensive way to test a new mailing list.

Use Your Mailing Envelopes as Billboards
All that white space! Most envelopes have a perfect place for a line of copy that can act as a "billboard" for your products or services. Sometimes known as a "teaser", this simple statement can do a lot to attract attention...and cause an envelope to get opened. With the graphics software available now for PCs, you can create new "billboard" envelopes at a moment's notice.

Place your "billboard" underneath the return address that usually appears in the left-hand corner. Just make sure it doesn't get in the way of areas reserved by postal regulations.

Make sure your statement is "time-sensitive". Examples:

"Get 2 classes for 1...sign up by March 15" "Not too late! Seminar on revised tax laws...March 15" "Visit our Web Site:"

Make your first-class postage work harder for you!

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