Blow Your Own Horn in Your Headlines
Ad headlines and e-mail subject lines are first to be noticed by your prospects and customers. Make a strong impression by using a phrase from client testimonial letters or awards you've received.
- "Named One of the Best in Computer Training" - "1997 Small Business Award Winner Turns Your Business Around" - "10,000 Association Members Believe Tom Smith Is the Man To Call".
Incorporate all kudos in your marketing.
A smart real estate agent we know rewards her networking contacts by including them in a "Welcome to Our Neighborhood" booklet, which she distributes to all her new home purchasers. The booklet contains the names and contact information of her networking friends (plumbers, painters, electricians, housesitters, landscapers, accountants, doctors, dentists, vets, etc.) This helps the new homeowner get situated, as well as provides referrals to the agent's business networking friends. Guess who has more referrals than any other agent in her office?
Copywriting Profit Center
Discover more about marketing online and off by visiting the Copywriting Profit Center. Reading articles on marketing, selling, publicity, and more. See excerpts from Joe "Mr. Fire!" Vitale's bestselling book, "CyberWriting: How to Promote Your Product or Service Online (wihout being flamed)"
How Much Does Color Cost?
Adding color to your marketing brochure can really get you noticed. Usually color costs $100 per color per side for 500 copies printed on an 8-1/2" x 11" sheet.
Want to save even more? "Gang print" your marketing materials all at once. Part of the cost of printing involves preparing the press and the "clean-up" afterwards. You can save money by running all your materials at the same time, paying only once for prep and cleanup.