Use #14 Envelopes to Get Noticed
Want your direct mail piece to get noticed in the prospect's pile of mail? Use #14 envelopes. The 11 inch by 4-6/8 inch envelope is a standard size and can be mailed for the cost of a regular #10 business size envelope. Check with your printer or office supply store for colors and availability.
Postcard Mailing Savings
Do monthly postcard mailings? Save some dough by purchasing postcards that are pre-stamped. You pay for the postage and get the postcard thrown in for good measure. This can save you card stock costs when you have the postcards printed.
Do You Have An "Olympic" Offering?
Perhaps your services can be packaged as "gold", "silver" and "bronze". This gives the buyer a choice he or she can readily recognize, which can lead to quicker sales. The prospect who always buys the best will notice the "gold" whereas the individual who always wants to pay the least or who isn't quite sure about the purchase can consider the "bronze". The prospect looking for the best value may be most attracted to the "silver".
Words That Work in Marketing