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Overnight Mail Draws Attention
Use next day delivery (with its wonderful oversized envelope) to grab the attention of an important prospect. It gets opened immediately and is worth the price if you're trying to shorten the sales cycle.

With Print Ads, It's Always "Up-Up-Up"
Always increase the size of your display print ads, never decrease them. Reverting to a smaller size gives prospects and clients the impression that you're having to cut back. It's better to run a smaller ad consistently until you can afford to run (for at least 6 months) a larger ad.

Part of the Page May Be All You Need
When it comes to print advertising, it pays to "dominate" the page. Does this mean you have to run a full page ad? Not necessarily. In a tabloid format you may only have to run a 2/3 page ad to get noticed first on the page. Review the formats in the publications you use. You may be able to save some money.

Check for "Last Minute" Remnant Ad Space
Check with your ad rep about "remnant ad or air time space" that hasn't been sold by the time the deadline rolls around. You can save up to 70% by purchasing this kind of ad space.

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