marketing ideas & tactics for your business
Change the profitability of your business
367 Marketing Ideas & Tactics for Your Business



I do branding, design, illustration and writing.
Just one important service which may be worth your consideration is my ability to optimize the recognition of your existing brand ten-fold. Such experience has been a long time coming. Since 1966 I've provided graphic design and illustration. Then in 1981 my offering grew to include branding and writing. In addition, I served in the creative departments of several ad agencies. Art director, creative director, designer, illustrator and writer are the positions I fulfilled during that 14 year period.
andy attiliis

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Scores of categorized marketing ideas to help develop your own unique strategy.



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A "Wonder" of a Warranty
Extend your goodwill through an extended warranty on your product or service and watch your "return rate" and customer complaints all but disappear. Why? Most people feel safe with an extended warranty...and most people forget after 30 days.


Comparison Sheets Show the Real Winner
Show how your products are better than those of your main competitor by creating a simple three-column 8-1/2 inch by 11 inch comparison sheet that can be used during a sales presentation or as a "leave behind". The far left-hand column should contain the comparison factors (cost, time-savings, delivery, other benefits, etc.). The middle column should contain your product's comparison factors (in response to the left-hand column), with your competition's factors in the far right hand column. Keep the copy short and to the point. The prospect should be able to "get the message" with a quick "read through".


Looking For Business Stats?
Looking for stats that you can use in your marketing? Check out STAT-USA/Internet, the world's largest source of federally-sponsored trade, business and economic information.

A service of the U.S. Department of Commerce, STAT-USA/Internet provides quick and easy access to thousands of files, including trade statistics, overseas contacts, market research reports, daily economic releases and procurement information. If you like what you see, a 3-month subscription costs $50.


SIC Codes On the Web
Need SIC Codes for better target marketing? Check out OSHA's searchable SIC Code site. Search by industry type or review the complete SIC code list.

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