Put Marketing in Your Agenda
Want to impress your prospects and clients? Prepare a meeting agenda for your "face-to-face" meetings and fax it the prospect/client the day before your appointment. Lets them know that you're organized and that you value their time.
Make it easy on yourself and create a meeting agenda template using a word processing or desktop publishing software package. Just "fill-in-the-blanks" and fax. Good marketing.
Change Never Hurt Business Promotion
Have you just won an award? Moved to larger space? Taken on a new partner? Won a big contract? Take advantage of the change and announce it now. Such communications are a wonderful excuse to keep in touch with your clients.
Late Mail Delivery Helps Your Marketing
33% of all business mail arrives on Monday. Don't get lost in the post-weekend crush. Time the arrival of your mailing so it lands on the prospect's desk later in the week in a smaller pile of mail. You stand a better chance of getting noticed.
Create Time to Sell
Everyone is busy these days. It's very important to maintain your sales schedule during the times when you're just swamped with "paying" projects. Take one day and devote the time to setting sales appointments for the next month. This will help keep "paying" projects in the pipeline.