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Object Marketing
Little things mean a lot when it comes to attracting attention from prospects. Inexpensive objects mailed with intro letters are the perfect ploy for follow-up sales calls. Some examples:

Tire Gauge: "Are your sales running out of air?"

Paper airplane: "Are your marketing costs soaring into the stratosphere?"

Microwave popcorn packet: "Call the Acme Agency for copywriting that really pops."

To maximize this marketing effort, always call your prospects within 5 business days after mailing. Your mailing object will be fresh on their minds and can be prove to be an icebreaker that can help kick-start the sales process.

Doggone Direct Mail
A small white box arrived in the mail yesterday. When we opened it, two dog biscuits fell out, along with a direct mail letter from Orion Direct, Inc. in Chantilly, VA (703-449-1300) . "No Bones About It! This is exciting news!" claimed the letter's headline. Reading further, we were told to "drop that hangdog look" because the wonderful array of direct mail services available through Orion are "as good as a scratch behind the ears." The call to action: "Don't paws --- call today." Doggone direct mail can get you noticed.

Is Your Product "What the Experts Use"?
Be on the lookout for the "experts" who use your products and include these testimonials in the package design. Examples: certain toothpaste is recommended by "1 out of 3 dentists". A brand of car oil is what "the experts (mechanics or race car drivers) use".

Save Postage - Put Your Promo Material in Your "Product Package"
When I was young, I couldn't wait for my father to pick up his dry cleaning every week. His shirts were always starched, folded over cardboard and boxed neatly. The big attraction for me were the games, simple crossword puzzles and colorable cartoons that were printed on the cardboard. My father didn't dare change drycleaners!

If you are selling a product, including your promo material in every package you deliver or send out is a great way to increase sales and save postage. If your product is shipped in a plastic bag, why not redesign your product label so that a short newsletter or tip sheet is printed on the back. Saves effort, time and money.

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