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367 Marketing Ideas & Tactics for Your Business


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Name Tag Know-How
Spend a few bucks and invest in a custom-made lapel name tag that lets prospects know - at a glance - what you do. Example: John Weis, a creative insurance agent for Farmers Insurance (Fairfax, VA) has an oversized bright red heart-shaped lapel tag that includes his name, company logo and the statement: "We Help You Protect Those You Love". John attracts a lot of attention at networking functions when he wears this tag, as people will actually cross the room to investigate what the tag says, leaving John the opportunity to introduce himself and his company.


Networking Works
Are you a consultant in a specialized business? Think that local business networking groups may not work for you? Think again. It's not just the people in the group that you have a chance to meet...it's all their contacts too! Example: a management consultant looking for big corporate business joined a local networking group. Through one of the group's members, he was able to make contact with the Director of Human Resources for a Fortune 500 company. This contact brought him one of the largest contracts of his career.


Best Time For Networking
Organizing a business networking group? Think early! Studies have shown that the most successful long-term networking groups are the ones that meet consistently for breakfast once a week.


Door Prize Idea
Next time you're the featured speaker at a networking or civic group, offer a door prize drawing of a "free hour" of your business services. Kathy Gillen Mankin of Words Worth Inc., an office services consultant, has had much success using this method. She provides each door prize winner with an hour of her consulting time for office organization, word processing or database management. The recipients are delighted with her work and usually ask her to stay on to do more. Give a little...get a lot.

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