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367 Marketing Ideas & Tactics for Your Business

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Keep That Business Card Handy
When networking, keep your business cards close at hand by storing a supply in the plastic sheet that holds your name badge. Beats fumbling around in your pocket or purse, which can make you look disorganized.

Create Your "I.D." For Better Networking
According to Joe Ilvento and Arnold Sanow, authors of "Nobody To Somebody in 63 Days or Less: The Ultimate How-To-Guide To Business Networking & Word of Mouth Advertising" (1996, Applied Business Communications Publishing) One of the most powerful things you can do as a professional networker to distinguish yourself within a crowd of people is to create an identity for yourself.

Joe Ilvento writes:

"One reason many people have trouble remembering names in networking environments is because everyone tends to look the same. Be different! Have fun! If you are an aggressive trial attorney and present yourself as such, wear a shark hat. If you sell chocolates, why not give people a chocolate business card with a real one attached to it. If your product or service saves people money, wear a tie or scarf imprinted with hundred dollar bills. Dare to be different and you will instantly have everyone's attention. Hats, ties, scarfs, lapel pins, tie clips, business cards, hand-outs, and name badges are just a few of the ways you can be sure to get yourself noticed and more importantly, known."

Badges? Badges? We DO Need Those **** Badges!
Joe Ilvento and Arnold Sanow, authors of "Nobody To Somebody in 63 Days or Less: The Ultimate How-To-Guide To Business Networking & Word of Mouth Advertising" (1996, Applied Business Communications Publishing) believe that one of the best, easiest and inexpensive ways to get yourself noticed at a networking event is through the use of a name badge. Joe Ilvento writes:

"The best name badges we have seen are the ones you make yourself. Little did I know how successful my badge was going to be until the next meeting I attended after wearing it the first time. Not thinking it was important, I did not wear the badge a second time. It was only after three different people came up to me and asked me where my badge was did I realize how much power it had at getting me noticed. The fact is I needed a badge for an upcoming trade show. I wanted it to match a guerrilla marketing theme I was using at the show so I combined a 3 x 3 inch photo of a guerrilla with my name, company name and a "Ask Me How..." type question. A few things happened the minute I put it on. First, as people approached me they all took the time to first comment on the picture and then came even closer to read the message. Second, because the picture of a guerrilla was unique and funny, it brought a smile to their faces. Third, the badge became the initial topic of conversation and then we moved to the business at hand. And finally, the badge earned me an instant reputation and I have since worn it to every major networking event I have attended with similar results."

Prospecting Tip
Build your cold call confidence and sales by using the 6-by-10 calling program: make 6 cold calls by 10 a.m. every business day.

Total Ideas: 24
Showing: 17-20
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