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Always Talk to Strangers Always make an effort to sit next to someone you don't know at a networking function, chamber luncheon, party, etc. With prospecting, it's "who you don't know" that counts.
Bank Bar-B-Q A bank located outside Seattle, Washington has developed an interesting way to let customers and prospects know about their "hot" loan rates and friendly service. They hold a barbeque right outside the bank on Friday afternoons during the summer months. The bank manager cooks the hot dogs and hamburgers, folks come by to talk and eat, and all receive info on the bank's loan services.
Network Online Join Frankelbiz, the Web's only free listserv devoted exclusively to doing business via the Internet instead of just yapping about it. Moderated by California-based marketer Rob Frankel, members offer each other reciprocal deals, discounts and leads.
Check it out at: http://www.frankelbiz.com
Make Your Next "Spotlight Speaker" Presentation Work Harder for You The next time you're asked to be a "Spotlight Speaker" at your local business networking group, turn your presentation into an easy way to ask for referrals. Make extra copies of a professional-looking handout that summarizes the important points of your talk. Be sure that the information provided is interesting and of practical use to the average business owner. At the end of your presentation, distribute 5 copies of your handout to each member of the group. Ask them to forward a copy to 5 of their clients with a FYI note. This provides a way for each networking member to keep in touch with at least 5 members of their client base and can lead to more referrals for you.
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