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"One day a customer came into our flower shop and said, 'Help! I'm in the doghouse.' I responded, 'We specialize in doghouse repairs.' And that's how 'National Doghouse Repairs Month' (July) and 'National Get Out of the Doghouse Day' (July 17) were created! "
Read more to find out how Heidi went on to have this idea proclaimed as a holiday. Also read how she hired a young man to wear a Saint Bernard costume, stand on major intersections in her community, holding flowers and wearing a sign that says, "In The Doghouse? Stop by Eden Florist..." According to Heidi, "the response has been overwhelming!"
"What we do is to educate our clients as to what we can and will do for them. Then we deliver much more than they have come to expect. We find that in our business, which is cleaning, there is little or no knowledge of what we can do. In this case, a little knowledge goes a very long way, and our clients think it's great if someone can give them an easy-to-run system to use after we have finished. The supply of knowledge is probably the best marketing tactic anyone can use. It gives you credibility and generates huge referral lists of future customers."
"Most competitors of my resume writing service (and competitors in your industry, I'll bet) offer paltry discounts on future orders to 'thank' customers for referring their friends. How lame can you get? In effect, this says to clients: 'Send me new customers and to thank you, I'll take a slightly smaller profit the next time you buy something from me.' Instead, I pay cash money for referrals. I offer a $10 reward for each new buyer that a current client refers to me."
Read the specific steps of Kevin's $10 referral program and find out how much it can boost your business.
"How do you market into a sea of disbelief and super saturation? You don’t. At least not in the traditional sense. For more than 10 years now, Perry-Martel International has focused on getting other people to do our marketing for us. To bring us in as the 'experts.' It’s not that I’m overly shy; it’s just that our high-tech clients are skeptical of anyone’s claims. They have highly sensitive 'BS' detectors. After all, that industry invented vaporware and made billions. We have built our business on the good word of others: industry associations, VC’s (hard to believe I know), CPAs, lawyers, advertising firms, public relations agencies, etc. Our success came when we authored a booklet entitled, 'How to Select and Work with an Executive Search Firm.' We did this at the request of a large high-tech association because many of their members had been 'under served.' The results were magical."
Read more of David's article. Tell us your most unique marketing idea and how it worked for you. The best ideas will be featured in this newsletter, with full contact info and URL listed. Here's what Ray Costello of Amendment 1 Media inc. wrote when we mentioned him in Marketing-Ideas-by-Email: "I am writing to thank you for putting our concept on your marketing idea of the day. It has put our company and idea in the inboxes of the right people and opened many doors! Your company and services are obviously on the forefront of creative thinkers." Tell us your marketing idea now.
Click here to contact Mary Gillen.
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Force 3’s Pizza Promotion
Force 3’s Pizza Promotion.