How Do You Market?

About Lois Butcher

Lois Butcher has owned BLT Shirt Printers since 1983. Her specialties include custom screened-
printed and embroidered shirts, bags, jackets and hats.

Lois can be reached by e-mail at bltshirt@ erols.com or by phone at 703-971-0965.



Lois Butcher
BLT Shirt Printers Inc.

President of custom printed sportswear company




"When I first went into business, I decided to create a custom die-cut business card to represent my company. I think your business card should reflect what you do. As you can see, ours is shaped like a t-shirt. What better way for people to remember you. Plus it's easy to find it in a stack of business cards because of its irregular shape.

Direct mail works for us, too. I always include a reply mail card so a prospective customer can request a quote, a catalog or more information.

Store-front signage is also important for us. Our shop is located on a busy street, so the bigger, brighter and more visable our signage is from multiple vantage points, the better.

I always thank our clients with something extra. A teddy bear-sized t-shirt printed with the message 'Thank You! Please Call Again!' is included as a premium when an order is delivered."


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