- WHAT ABOUT
MEDIA BUYING FOR SITES THAT NEED AGGRESSIVE ADVERTISING EXPOSURE ON THE
- While the principles are the same as those used in preparing
a traditional media plan, the Web hasn't been around for nearly as long.
Measurement and value determination methods have not yet been fine-tuned.
Making the ability to recommend a media plan that could deliver specific
advertising and/or marketing goals highly specialized. While this is not
our expertise, gillINC will consult with the best known Web media
specialty companies on our client's behalf.
The paths to performance on the Web are extremely diverse, requiring
more hands-on services than ever before.
- For best results, technical strategy needs to be every
bit as creative as a headline's relationship to a picture. Because the
constantly changing technological developments can have such a massive
impact on how effectively a Web message is presented and its performance
- So, in addition to to our creative and marketing services*, gillINC
must offer a great many technological tools and services.
- Web/Technical list of services:
Site navigation storyboarding
Web-based publishing forms
Site Search engine
Database software and implementation
Chat software and implementation
Dynamic HTML page generation and effects
Digitization and integration of audio/video
Secure transaction capability
Server hosting referral
Remote site maintenance
In addition, gillINC will work with the client's ad agency and/or
become agency of record to provide look & feel (design/site mapping),
consulting for the media buy and ad banner design.
*To see comprehensive samplings of creative direction, art direction,
writing, design, illustration and corporate identification development please
visit Creative Directions, the creative
products site by gillINC's cofounder, Andy Attiliis.