Q&A

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HOW DO YOU BEGIN ADDRESSING A NEW CLIENT'S WEB MARKETING PLAN?

Even before thinking about the copy and design, we must know all about the pre-Web marketing effort. Everything that is currently being done must be laid out on the table so that we can decide where and how the Web site should relate to the other medias. This process is the same even when the client's goal is other than marketing.

 

WHAT IF THERE IS AN AGENCY OR STUDIO OF RECORD?

While many agencies seem to be behind the Web curve because it is such an awsome and unproven beast, the desire to learn is there. Because we are seasoned ad people too, gillINC is well positioned to help a client determine what the most productive relationship should be. This is also a good time to find out which materials(illustrations, photos and/or copy) need to be bought and which are free to be picked up.

 

WELL CONCEIVED, BEAUTIFULLY DESIGNED AND PERFECTLY EXECUTED, WHAT'S NEXT TO ENSURE THAT A NEW WEB SITE WORKS WELL?

Even the best site must be properly introduced and networked before it can grow into a valuable communications vehicle. For starters, that means comprehensive seeding with all the search engines. Next, every effort should be made to announce the new home page address wherever possible. It should be included on all print and broadcast documents that include a traditional address and/or phone number. And every site that has marketing expectations should implement a plan to work the site. Get it out there on a regular basis using netiquette-acceptable Internet communications. That's the obvious stuff.

 

Now's time to consider the Web as an interactive media. Immediately interactive, which makes it more like meeting in real life than all the other medias(print,radio,tv) combined. Because, now we can network on the Web in real time with interested parties via a variety of internet technologies. Together with a convincing Web site for instant referral, that gives everyone the capability to market and/or or communicate effectively anywhere in the world.

Hitting marketing bullseyes on the Web is not as easy as it looks.

The allure of building worldwide business prestige on a small budget has rushed millions into developing a Web site prematurely (before setting goals and without finding qualified professional help). Consequently, most sites aren't performing well because of inadequate marketing, creative and technical expertise. Which opens the door for even the most modest of well conceived sites to shine in comparison!

Here's how gillINC can help a new Web site achieve its marketing potential and/or communications goals after it has been launched:

 

Networking

Provide and implement an Internet networking plan that will get your new site noticed by the right audience.

 

Train you to network the new site yourself.

 

Create and distribute a postcard inviting your audience to visit.

 

Advertising and Marketing

Make sure that the presentation of your goals in other media strongly relate to your Web site's message.

 

Suggest how and why savings and benefits gained because of the less expensive nature of Internet marketing should be passed on to your audience

 

Public Relations

Create and distribute an Internet press release announcing your new site.

 

Show you how your new Web site's URL and Email addresses should work on all your business papers and other opportunities that will increase exposure.

 

gillINC has created a marketing Web site dedicated to improving marketing performance.

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