Idea Site for Business - Marketing Idea Shorts

How to optimize the strength of your existing brand.
In a one-hour consultation I will show what's needed to increase the recognition of your communications ten-fold. My know-how is based on nearly 40 years of hands-on experience providing art direction, creative direction, design, illustration, writing and branding.
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Email Marketing, RSS
Feeds and Blogs with ISFB's Mary Gillen.
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Email vs. RSS
Alex Barnett, an Online Customer Experience Manager with Microsoft UK, has posted a matrix on his blog that compares the use of email and RSS for marketing. The chart also contains links to useful articles and blog postings. Check it out at http://blogs.msdn.com/alexbarn/archive/2004/05/22/139461.aspx.

Remind 'Em with PDF and Email
Some customers need to buy right now. A smart materials handling distributor we know sends his customers new order forms in PDF format attached to "time to reorder" e-mail messages every three weeks. He finds that he gets more orders than his competition because he makes the ordering process easier.

Profitable Email
In his article "Don't Just Stand There, Start Your Email Newsletter!" author and Net marketing consultant Larry Chase shares some of the lessons learned from five years of publishing an email newsletter:

"Email can be more profitable than a website. Click-through rates for ads appearing in email tend to be noticeably higher than banner ads on websites. Duh! People who have signed up to receive an email newsletter have already taken an action. As you know, this means that they're more likely to take another action. This makes visceral sense, too. A subscriber to a newsletter is more committed than someone who's fallen into your website, doesn't know you from a hole in the wall, and passively browses in and out of your site in an average of two or three clicks."

Read more of Larry's advice at:
http://wdfm.com

E-Mail Newsletter Can Help Draw More Folks to Your Web Site
E-mail is a very effective communication tool and smart marketers use it to continually draw attention to their Web sites. Many marketers change their Web site content every week and publish a weekly e-mail newsletter that is sent to clients and prospects to inform them of the latest Web site offerings. If you don't have the time or staff to publish weekly, shoot for once a month. Offer those who visit you on the Web the chance to sign up for the newsletter via e-mail through your site. And most of all...make sure your Web site content is interesting and useful...the kind of stuff that keeps people coming back for more.

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IdeaSiteForBusiness.com (ISFB) is co-owned and developed by Mary Gillen and Andy Attiliis. All rights are reserved. No use of any content published on Idea Site for Business is allowed without the express written permission of the copyright holder. Disclaimer: ISFB is not liable or responsible for any offerings and / or claims made by advertisers, affiliates and other contributors appearing on this site. For more clarification, see Terms of Use

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