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marketing ideas & tactics for your business
Change the profitability of your business
367 Marketing Ideas & Tactics for Your Business


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Scores of categorized marketing ideas to help develop your own unique strategy.



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Keep in Touch Through Breakfast Meetings
Having trouble finding time to take your clients to lunch? Why wait until noon? Take your clients to breakfast instead. Many busy business folks don't have the time to break away for lunch and will appreciate an invitation to meet with you before the business day starts. And this can help your marketing budget: breakfast is usually less expensive than lunch.

Offer Credit Card Payment Options for U.S. Government Business
Do you steer clear of U.S. Government business because you can't afford to wait 120 days to get paid? Think again! According to Dr. Robert Sullivan, author of "United States Government-New Customer!", the United States Government is the world's largest purchaser of goods and services - to the tune of over $225 billion dollars annually. Virtually everything you can think of is purchased in both large and small quantities. Vendors who accept credit cards can sell to the government and receive prompt payment. Most agencies are now using credit cards for purchases less than $2,500.

Take Calls at Night
Dr. Kevin Nunley writes about how revamping your work schedule can increase profits:

"Recently a consultant friend told me how he doubled and tripled his income in a single month. "I take calls at night," he said. "My friend likes to start work in the evening and keep the fires burning all night. That was one of the reasons he chose to work in his own home-based business. Studies show there are a great many of us who would prefer to work late hours. Internet use is still reaching a peak after 10 p.m. He found, quite by accident, that a LOT of customers like to work at night. Clients were delighted when they learned they could call in the evening and get service just as if it were the middle of the day. If you work alone and prefer to do your job at night, turn it into a marketing strategy. Let customers know you are available after hours. Many work jobs during the day and pursue their special interests and projects at night."

Total Ideas: 31
Showing: 29-32
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