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Extra Service With a Smile
Always provide a little "value-added" service at no charge. This can include one or two phone consultations, an e-mail follow-up or a "special report" that you mail after the project is completed.
Offering Credit Card Payments Hits Big
A few years ago we started to offer the convenience of Visa and Mastercard payments for our graphics design, copywriting, printing and creative concept work, thinking only the small business owner would find this payment option attractive. Surprisingly, many of our bigger clients started paying with this method. One client, the marketing manager of a multi-million dollar high-tech corporation, began paying our bills using his personal credit card. All "above board" and approved by his company in advance, yet with an interesting twist. His company reimbursed him for the payments, and he then personally qualified for more airline frequent flyer miles due to the amounts he was charging on his credit card.
Partial Payment Plans Attract More Customers
Offer flexible payment options to bring in more business. Break down the total project fee for your services into partial payments. If the project will take 90 days to complete, bill 1/3 of the total cost once a month as work progresses. It'll be easier on your customer's cash-flow, and you'll receive a "mini-retainer" every month, an exact sum that can help you schedule payments to meet your own financial commitments.
Answering Machine Tip of the Day
Make the most of voice mail by posting a better-than-standard answering message. Include a "tip of the day" on your message tape, which can prove to be entertaining and educational to callers, as well as a credibility builder for you.