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"We Want You To Leave Quickly" Marketing Message
A local VA hardware store, feeling the pinch from chain store competition, fights back with its own interesting marketing message: "We Want You To Leave Quickly." Directed to the "weekend homeowner who needs to complete projects fast," the smaller store boasts that "at our store, you don't have to walk through 6 departments of bathtubs to eventually find what you really need." Smart marketing.
Doing a Little Extra
Make the effort to do something extra for the client every time you do business. An independent computer repair technician we know makes it a point to find one extra thing to fix free of charge on every computer he repairs. He also lets the client know what's been fixed at no cost. His repeat business is tremendous.
Don't Forget the Kids
Barbara Fitz, owner of Green Mansions Florist in Centreville, VA knows the importance of keeping all her customers happy. She provides a "kid's table" at her location, stacked with lots of games, coloring books and toys. This keeps the little ones happy while their parents do business with Barbara. Just one way to help keep them all coming back.
Take the Time to Visit
It couldn't hurt to hand-deliver your next job to the client directly, instead of using a courier service. Your presence is the best reminder to them that you -- and your services -- are available.