Think of creativity as the willingness to examine a communications challenge from many different perspectives. Venture forward with a mind to find a uniquely beautiful, brave and charming way to make your point. That's all, no mystery. Just a little problem solving to do. We begin by making a list of all the ways we can imagine to deliver a message. Combine that information with some perusal of existing ideas such as those found on this Web site and the creative juice should flow rampantly.

Most importantly, give yourself plenty of time to think. So that you can jot down solutions as they come to us. "As they come", not under pressure. Because forcing an idea is like chasing a playful puppy. It runs away. You run the other way and both the puppy and the idea will chase you. There's lots of truth to the cliche about great ideas coming to us in the shower, or during other situations where we're not under the gun. In a relaxed mode, outside influences will unexpectedly begin relating to an idea that's simmering on the back burner. Often, with wonderous results.

To best bring an idea to life, all aspects of the creative process need to be considered. They include creative direction, art direction, writing, design, illustration, photography and production. Sure that's a lot of things to think about. Much like a building contractor having to deal with carpentry, masonry, plumbing, electricity and roofing. Some understanding of all the jobs involved is needed to productively take part in, or effectively assign the different aspects of either endeavor.

Our creative ideas are categorized and cross referenced to sharpen your focus from two different perspectives. In order to best concentrate on creative ideas as they relate to the creative functions, please select Andy's Portfolio. Here our creative ideas editor, Andy Attiliis, has grouped creative ideas under the headings of creative direction, art direction, design, writing and illustration. Alternatively, to find creative ideas as they relate to types of communication vehicles such as ads, brochures and Web sites, this Creative Ideas section is the right place to be. In each category, you'll find pertinent examples, ideas and rationales in both article and short formats. As for accessibility, between the links on this page and our index page, the surfing couldn't be easier.

The good news is that a lot of mileage can be realized from just one well executed concept. So doing it right the first time is a worthwhile goal. ISBF's creators are experienced in providing creative solutions for corporate levels up to, but not including, the biggest entities in the world. We know that consistency and great execution are vital for success. Especially since most experts agree that it takes at least 20 to 30 consistent impressions for an idea to create some degree of recognition. Therefore, we repeatedly advise clients to improve on existing momentum rather than start from scratch.

Since the vast majority of us aren't mega advertisers, we don't have to come up with many new campaigns each year. We needn't ever attempt to match the degree of creative variety demanded by audiences of companies like AT&T, GE, Microsoft and Volkswagon. Further, trying to emulate their nimbleness can be a mega mistake. Without the huge budget necessary to support frequent changes, those who try to mimic marketing leaders often confuse their own audience.
The best idea is to create a concept that you like. One that is meaningful and appropriate for your business. If after a few honest appraisals, you know it does a good job of saying what's necessary, go with it for as long as possible. And when it needs an informational update, retain as much of the original identity as you can. Our hope for those who want to develop long lasting communicative ideas is that your willingness, ability and confidence will grow as the result of visits to Idea Site For Business.