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Nobody to Somebody in 63 Days or Less: The Ultimate How-To Guide To Business Networking & Word of Mouth Advertising
by Joe Ilvento and Arnold Sanow60 Second Commercial
Many networking events will provide you with an opportunity to introduce yourself to the group at hand. Typically, no more than a minute is allotted for such introductions so you will want to maximize the 60 seconds you have available to you. Although there is a lot you can do in 60 seconds, you will want to include certain critical information.
Key components of an introduction include:
- Your name
Your company
A memory hook
A general benefit statement
An attention getter
What constitutes the kind of customers you are looking for
Other components you may want to include are:
- Your title
Your address/location
Any special offers to the group
A quick demonstration
Your 800 number/phone number
An example of an effective 60 second introduction you might use if you were a residential real estate agent might be:
- Did you know that there are 5 improvements for under $100 you can make to
your home that will increase its value up to $5,000. Good morning, my name
is Joe Smith and I'm with ABC Realty. For over 10 years we have been
successful at getting sellers top dollar for their homes. If you, or anyone
you know, would like to learn how your home could sell for up to 10% more
than your neighbor's, give me a call and I'll send you a free Strategic
Sellers Report. And remember what they say, "if you don't sell it with ABC,
you'll be out some dough-ray-me." Again, my name is Joe Smith with ABC Realty.
If possible in your sixty-second commercial always focus on who you are talking to and the benefits that are important to them. In other words, your introduction should state how you or your company can help him and/or his networking group save, gain or accomplish something.
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