Cecelia Fairchild and her husband Clinton opened A Plus Rental Center
in 1968 to help individuals as well as government and commercial organizations with their equipment rental needs.
A Plus Rental's slogan is
"If we don't have it,
you don't need it."
Cecelia can be reached by phone at 703-451-6060 or by e-mail at aplusr@
mnsinc.com. You can also visit A Plus Rental Center's Web Site for more information.
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Cecelia Fairchild
A Plus Rental Center
Owner of an equipment rental company"We've successfully built our business through two very important ways - word-of-mouth advertising and satisfied customers. It's also very important for us to provide exceptional service and equipment that's in excellent shape. If you consistently go out of your way to respond quickly to your customers' needs, word gets around that your company is the one that delivers.
It's important to network - I attend at least 2 organized network meetings a week. But I really network everywhere I go. I can go into a store to buy groceries and I end up networking with whoever I meet, passing out business cards and telling people what A Plus Rental Center has to offer. I go through thousands of business cards a year. They don't do me any good sitting in my pocket.
I use our slogan, 'If we don't have it, you don't need it' all the time when I'm talking with people. We came up with it when we first started the business and have been using it so long that our customers constantly repeat it back to us. Using a catchy slogan helps people to remember you.
We participate in trade and bridal shows for more exposure. It's also important to get involved in the community, helping organizations such as Little League and Scouting. The more you give, the more you get.
You also have to be on the lookout for new ways to market. We put a Web Site online this past summer, which contains a listing of our Special Event rental items. Anyone with Internet access can check out what we have to offer, which saves everyone time. People can also contact us by e-mail to inquire about equipment availability.
Let people know you're there and make it easy for them to reach you. If you work it right, the possibilities are endless."
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