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Multitude of creative function ideas: creative direction, art direction, writing, design, illustration, corporate identification and Web development.

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Divide and conquer.
Designed to run on 3 consecutive pages, this modular advertising approach addresses the great news about Community College Week to potential subscribers. While the headline remains constant, each ad's text message describes a different strength of the publication. When there's much that is important to say, such a strategy is hard to beat. Through repetition of image and the splitting of information into smalls parts, greater memorability is achieved.

ad 1:
Well Read.
Community College Week reports the latest, most crucial news impacting community, junior and technical colleges today. With scrupulous attention to detail and clarity, we make sure our readers get the message along with a firm grip on its ramifications. Community College Week Well Read. Well Done.

ad 2:
Well Read.
Community College Week is the format from which professionals and decision makers literally shine. Twenty-four times a year! Impeccably designed and 4-color beautiful, it enjoys an enthusiastic, well-informed, incredibly sharing kind of audience. Community College Week Well Read. Well Done.

ad 3:
Well Read.
Community College Week is more than an extremely well-focused eyeful. It's the community college marketplace for career, conference and workshop opportunities! No wonder presidents, deans, trustees, faculty and administrators can't wait to get their hands on...Community College Week
Well Read. Well Done.

Targeted trade publications allow for a little extra creativity.
It is like seeing someone again that we have met before. If we already know what they're about, there is no need for a second introduction. In the same way, ads in business-to-business publications can afford to be a little less formal. That is, they can approach messages a little more creatively because some understanding of what's being offered has already been established.

Ad copy:
No, this isn't 'Clia'...Yes, I can help." CLIA is the Clinical Laboratory lmprovement Ammendment that requires certification of virtually every clinical testing laboratory. As of September 28, 2000! More than a mouthful, CLIA is a mountain of details that must be scaled, one way or another.
One way is to start your ascent of Mount Federal Register from the bottom of a 15 volume stack. Another is to ask for TDI's Clia Support poster. This invaluable reference tool covers the salient points pertinent to acquiring CLIA certification. So if you'd welcome some help from a colleague who's on top of it all, call or write Anne Granum. Not Clia!

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Useful Ideas for Creative Business People - Creative Ideas, Marketing Ideas and more Idea Site for Business - Creative Ideas, Marketing Ideas - How We Got Started Idea Site for Business - Creative Ideas, Marketing Ideas - How To Contact Us Receive Editor: Andy Attiliis, Co-Developer of Idea Site for Business. Receive Editor: Mary Gillen, Co-Developer of Idea Site for Business. Creative Process - views on creative direction, art direction, design, illustration, writing, branding and the Web Message links on Idea Site for Business. 90 days of advertising for $69