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For business purposes, captioned cartoon writing isn't usually intended to produce hysterical laughter.
by Andy Attiliis

Rather, it is expected to help emphasize important copy points from a different perspective. With the help of a cartoon image, these second looks often pose a much lighter view of the subject.
         When a captioned cartoon is regularly featured, its value is furthered. In addition to focusing extra attention on a key issue, these colorful statements can also work as the catalyst that gets folks to start thumbing through a publication.


Andy Attiliis has served as art director for three advertising agencies. Since becoming an independent professional in 1981, he has been hired by nearly every type of business organization. With focused concentration on improving the continuity of a message’s concept and quality, he has often performed multiple creative functions on a single project. His additional experience as a creative director, designer, illustrator and writer have made him an extremely efficient single source art director/creative provider. The kinds of communications for which he has provided art direction range from ads to newsletters, brandings to Web sites.

Copyright 2001 Andy Attiliis. All rights reserved.
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